Who is Elisabetta Panerai?

Step into our world and discover it!

Official Brand Elisabetta Panerai

The Story

Elisabetta Panerai is not just a brand; it is the story of a passion for elegance and Florentine craftsmanship that has been handed down through generations.

Established in 1984 by Elisabetta and her husband Luca, the Maison Elisabetta Panerai has made a name for itself in the luxury fashion scene thanks to unique collections that enhance the timeless appeal of Made in Italy style.

Negozio Elisabetta Panerai Forte dei Marmi
Negozio Elisabetta Panerai Firenze

Come Visit Us!

Elisabetta Panerai welcomes you to her two exclusive locations!

Forte dei Marmi: Immerse yourself in the elegance of our boutique at Via Giuseppe Spinetti, 12, 55042 LU.

Florence: Discover the latest collections at Via della Vigna Nuova, 93, 50123 FI.

We look forward to welcoming you for an unforgettable fashion experience!

Florentine Craftsmanship ⚜️

Made in Italy

Artisan Mastery

Each Elisabetta Panerai creation carries with it the legacy of a tradition of haute couture.

The skilled hands of our Florentine artisans, heirs of techniques handed down from grandparents and parents, sew every detail meticulously, giving life to garments that shine with timeless beauty.

We don't mass produce, but we create emotions to wear.

Fashion Week 2024/25 Elisabetta Panerai

International Presence

We are proud to be part of the international fashion scene, from Milan Fashion Week to New York Fashion Week, bringing the talent of Italian craftsmanship to the world.

But our commitment goes beyond the catwalks. With showrooms in Florence and Forte dei Marmi, and a community of over 50,000 customers, we are the point of reference for those seeking accessible luxury and the uniqueness of true Florentine fashion.

Loghi Scorrevoli

The Brand Most Loved by Influencers!

Elisabetta Panerai has been able to reinterpret the codes of luxury in a contemporary key, winning the hearts of refined women in Italy and around the world.

Celebrities such as Chiara Biasi, Ginevra Lamborghini and Nina Zilli have chosen our garments for their unmistakable style, synonymous with sartorial excellence.