Who is Elisabetta Panerai: Florentine Elegance in the Heart of Luxury Fashion

Elisabetta Panerai is not just a brand, it is the story of a passion for Florentine elegance and craftsmanship that has been handed down for generations.

Born in 1984 from the union of Elisabetta and her husband Luca, the Maison Elisabetta Panerai has established itself in the luxury fashion panorama thanks to unique collections, which enhance the timeless charm of the Made in Italy style.

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From Historic Furs to Today's Glamor Clothes

Elisabetta Panerai has been able to reinterpret the codes of luxury in a contemporary key, winning the hearts of refined women in Italy and around the world.

Celebrities such as Chiara Biasi, Ginevra Lamborghini and Nina Zilli have chosen our garments for their unmistakable style, synonymous with sartorial excellence.

Florentine craftsmanship

Each Elisabetta Panerai creation carries with it the legacy of a tradition of haute couture.

The skilled hands of our Florentine artisans, heirs of techniques handed down from grandparents and parents, sew every detail meticulously, giving life to garments that shine with timeless beauty.

We don't mass produce, but we create emotions to wear.

An Uncompromising Luxury Experience

Choosing Elisabetta Panerai means embracing a lifestyle made of refinement, uncompromising quality and the unparalleled touch of a Maison that has passionately dressed the most elegant women for almost 40 years.

Welcome to the world of Elisabetta Panerai, where fashion is an art and each garment is a unique work to be worn with pride.

International Presence

We are proud to be part of the international fashion scene, from Milan Fashion Week to New York Fashion Week, bringing the talent of Italian craftsmanship to the world.

But our commitment goes beyond the catwalks. With showrooms in Florence and Forte dei Marmi, and a community of over 50,000 customers, we are the point of reference for those seeking accessible luxury and the uniqueness of true Florentine fashion.

What they say about us:
What they say about us:
"Fantastic experience!"
— Carmen Colantonio
What they say about us:
"Very happy"
— Rachele Paolelli
What they say about us:
"Beautiful items! - The brand is a guarantee."
— Giorgia Core
What they say about us:
"I'm very happy, all the products are fantastic!"
— Patrizia Tinarelli
What they say about us:
"Competence and kindness on the telephone"
— Maura Debe
What they say about us:
"I really like Elisabetta's style..."
— Silvana A
What they say about us:
"Satisfied customer"
— Chiara Orsetti
What they say about us:
"Yet another confirmation of beauty..."
— Barbara Red
What they say about us:
"Beautiful packaging"
— Nadya Vignati
What they say about us:
"Friendly and very helpful staff"
— Thea Kosinska

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